$10k/mo to $222k/mo Auto Ins.
in 11 Months
Key Takeaways
- Know your targeting
- Split test landing page
- Modern campaign structure matters
PROBLEMS
Super high CPA
Inconsistent lead quality
Sales team complaints
Low volume
SOLUTIONS
Create higher intent marketing campaigns
Focus on lead quality vs low CPA
Upskill current sales process
Increase conversion rate on lead funnel
The Process
Sometimes, rarely, but sometimes we can deploy a very similar strategy in a vastly different industry and still yield great results.
One of the benefits of working across industries is being able to apply learnings from current and prior clients to catapult the results for new clients.
This is what occurred with this auto insurance client.
When they came to us they didn't have much volume, their lead quality was low and inconsistent and there was a very complacent sales development team not reaching their full potential.
We were able to quickly deploy similar tweaks and fixes that we had in our other large format clients and we saw incredibly rapid growth.
Within 6 months they were able to generate 22 times the amount of leads that they were bringing in prior to us partnering with them.
This made for a huge deal, not just on the front end, but because the volume increased so drastically they were able to upskill their sales team, with our strategies, and bring on more seasoned sales rockstars.
This dramatically increased their bottom line.
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