$1.2 Million Worth Of Glitter

in 12 Months

Key Takeaways

- Creatives are king

- Fun Engaging community breeds loyalty

PROBLEMS

  • No sales

  • No presence in the market

  • No marketing plan

  • No community

SOLUTIONS

  • Build Fun & Engaging Community

  • Viral marketing campaigns

  • Outstanding customer service

  • Superior product

The Process

This boutique small business came to us looking to make a splash in the hyper competitive and oversaturated craft supply market, focusing on crafting glitter.

They had a great product, but no voice in the marketplace, no experience bringing a product to market.

The solution was multifaceted.

First, we created a fulfillment system for them that allowed them to expedite shipping. The average shipping time from their competitors was 1 to 2 weeks.

We were able to get their packages shipped out the door same to next day and to their customers within 5 days at the latest.

Designed and created a fun online community where customers could post their creations, discuss ideas, share their lives. This helped boost customer return rate to 48%.

Using the unique spectacle that is glitter, we were easily able to create a large variety of viral videos and incorporated them into our multi-channel marketing approach.

Finally, we implemented a monthly product launch where they would enjoy a huge influx of cash on top of their normal sales each and every month as they strategically built out their product offerings.

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