$1.2 Million Worth Of Glitter
in 12 Months
Key Takeaways
- Creatives are king
- Fun Engaging community breeds loyalty
PROBLEMS
No sales
No presence in the market
No marketing plan
No community
SOLUTIONS
Build Fun & Engaging Community
Viral marketing campaigns
Outstanding customer service
Superior product
The Process
This boutique small business came to us looking to make a splash in the hyper competitive and oversaturated craft supply market, focusing on crafting glitter.
They had a great product, but no voice in the marketplace, no experience bringing a product to market.
The solution was multifaceted.
First, we created a fulfillment system for them that allowed them to expedite shipping. The average shipping time from their competitors was 1 to 2 weeks.
We were able to get their packages shipped out the door same to next day and to their customers within 5 days at the latest.
Designed and created a fun online community where customers could post their creations, discuss ideas, share their lives. This helped boost customer return rate to 48%.
Using the unique spectacle that is glitter, we were easily able to create a large variety of viral videos and incorporated them into our multi-channel marketing approach.
Finally, we implemented a monthly product launch where they would enjoy a huge influx of cash on top of their normal sales each and every month as they strategically built out their product offerings.
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