How to make old new again?

This client came to us with an idea to resurrect pretty cool, but totally forgotten about products that were inspired from the old informercials and As Seen On TV type products were in the 90s.

The problem they faced was they had no Ron Popeil or George Forman.

But in today's modern world, you don't want to have a fancy studio, you don't want high production. That takes away from the authenticity of the brand.

You want Paula Deen, but you want the real Southern mama cooking in her actual kitchen.

So, when we set out to develop the marketing strategy for this client we did just that.

We developed marketing campaigns that were as real to life as possible, and it paid off in dividends.

Having a gadget do a cool and novel thing, is indeed a huge part of a product's success, but delivering that in a non-hypey way is harder than you'd think.

If we look at all the TikTok Shop affiliates out there all copying the few videos that went viral make those hooks, those techniques obsolete.

Developing a true and authentic audience is the real secret to blowing up common household items.

After nailing down the front end marketing strategy we began testing other congruent products that our brand new and large customer base would also enjoy.

Fast forward two years and we were able to produce over $17 million in sales for this brand at a 25% profit margin.