This client came to us wanting to create an entirely new sales channel for them.

They had brick and mortar stores, but never did anything online before.

Their products were nice, but nothing visually would really stand out in the marketing outside of creating ridiculous deals.

Our strategic approach was to create a segment in the saturated jewelry space that hadn't been done before.

1. Sell the emotional story of the jewelry exchange over the jewelry piece itself

2. Create a complimentary cross and upsell process to complete the "heroes journey"

3. Don't be afraid to test pricing for a season to see how to create the highest balance of AOV and Conversion Rates

Once the testing was complete we were able to catapult sales from roughly $1,000/day to over $10,000/day.

And this was all within the first 5 months of the online store's creation.