The Process

This was achieved on the backs of 5 simple, but pretty cool little products. All within one client.

To handle the scale we needed the data to be seamless and dedicated for each product.

To achieve we created individual ad accounts and data sets for each product.

Did a quick round of creative tests to ensure we were going to push the correct ones.

Deployed a brand new (now removed) hack we had discovered in the ad structure that allowed us to scale infinitely without loss of ROAS.

As we scaled the ROAS actually improved.

Scale was pushed until we were averaging $37,000/day in ad spend on Meta alone.

Most sales came from 8:30am until 11am and then fluttered for the remainder of the day.

With this consistency and volume we were able to dial in the full sales funnel incredibly well.

Testing: pricing, images, descriptions, pre and post purchase upsells, shipping costs, thank you pages, follow ups, etc.

The client ended up profiting just over $1.2 million in those 65 days, and had just enough time to stock up for that year's Q4 with all the answers already sorted for an amazing holiday season worth of sales.