$40 Million Additional Revenue

in 18 Months

Key Takeaways

- Implemented department wide SOPs and KPIs

- Education based marketing channel

- Innovated new marketing methods

PROBLEMS

No clear cut marketing plan
No direct revenue channel
Poor communication between areas of marketing department
Ineffective sales development

SOLUTIONS

Created fly wheel marketing approach
Implemented clear ascension path for customers
Applied systems and SOPs
Create multiple revenue streams

The Process

Client was enjoying a huge spurt of growth from 2020's boon for online sales, but needed a clear cut strategy on how to continue the growth curve.

Their business model was to recruit individual entrepreneurs (or aspiring entrepreneurs) to sell their products so they could act as the manufacturer/wholesaler.

The popularized term in the industry is a Print on Demand supplier.

What they lacked was a system and sound strategy to secure their growth curve.

To accomplish their goals we created a multi-pronged strategy encompassing:
- Adding new revenue channels

- Creating a CRM with automations to drastically increase effective communication with their customers

- Implementing an effective and profitable training program that actually produced results for their customers

Two new revenue channels were created.

A suite of boutique online retail stores were created that focused on specific product offerings they had. This served two main purposes. The first was direct additional revenue to the company and the second was it provided us with a lot of data about what worked in their marketplace that we could then translate into training materials for their main customer base.
The second revenue channel was the training materials themselves. A combination of free, low ticket, and high ticket info products were created to help their primary customer base become proficient sellers of their products.

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