53% CPA Reduction
in 14 Days
Key Takeaways
- Keep sales content fresh
- Education selling is best
- Value stacking is vital
PROBLEMS
Poor marketing campaigns
Old fashioned campaign structures
Outdated VSL
Cumbersome calendar booking process
SOLUTIONS
Education based selling
Modern campaign setup
Ads that don't look like ads
Streamlined booking process
The Process
This client came to us looking to gain more retirement clients for their financial advisory business. They had been using a traditional agency to assist them with their marketing.
Marketing campaigns were focused on very direct messaging, had incredibly high booked call costs.
When we started their booked call cost was just over $370.
We got straight to work drafting a completely new VSL script that focused on the current macro economic landscape and focused on the real projections being made in the marketplace.
The old VSL focused on a trend that had already happened, was stale, and the economic conditions had already begun to change.
For the ads, we shifted marketing angles and focused on the pain they were feeling versus a direct Hi, my name is and I do this style of marketing that had been prevalent throughout the account.
Results were staggering upon the launch of those two fixes.
Cost per book call plummeted to under $200, which allowed us to earn more trust with the client and gave him the confidence to bring on more sales reps and scale his business finally.
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