Losing $3k/week to making $3k/week

in 9 Days

Key Takeaways

- Funnel structure is vital

- Go against the grain

- Teaching is better at selling

PROBLEMS

  • Poor marketing campaigns

  • Old fashioned webinar

  • No follow up

SOLUTIONS

  • Benefit driven marketing messaging

  • Evergreen webinar

  • Deploy automation for follow ups

The Process

We inherited this info product from a failed agency attempt for a client.

At the time of taking things over the info product "was still in testing" and losing our client roughly $3k/week through inefficient ad spend.

The major problems with this info product, was not the product itself, but rather the sales funnel deployed to sell it.

A couple of simple, but major, tweaks to the funnel:

  1. Changing from once a week recorded webinar to an on demand webinar

  1. Changing the messaging in the ad from problem solution, to benefits (if I did you can too)

Within 9 days of deploying the new ad creatives and the new evergreen webinar the product went from losing $3k/week to making $3k/week.

We were able to help the client then scale that product and add high ticket upsells and a community that paid them residually.

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