Losing $3k/week to making $3k/week
in 9 Days
Key Takeaways
- Funnel structure is vital
- Go against the grain
- Teaching is better at selling
PROBLEMS
Poor marketing campaigns
Old fashioned webinar
No follow up
SOLUTIONS
Benefit driven marketing messaging
Evergreen webinar
Deploy automation for follow ups
The Process
We inherited this info product from a failed agency attempt for a client.
At the time of taking things over the info product "was still in testing" and losing our client roughly $3k/week through inefficient ad spend.
The major problems with this info product, was not the product itself, but rather the sales funnel deployed to sell it.
A couple of simple, but major, tweaks to the funnel:
Changing from once a week recorded webinar to an on demand webinar
Changing the messaging in the ad from problem solution, to benefits (if I did you can too)
Within 9 days of deploying the new ad creatives and the new evergreen webinar the product went from losing $3k/week to making $3k/week.
We were able to help the client then scale that product and add high ticket upsells and a community that paid them residually.