Your paid traffic is running. Your results aren't. I find the bottleneck and fix it.
One constraint is suppressing your growth — creative, funnel, offer, or follow-up. I find it in the first two weeks and fix the highest-leverage layer first. One senior operator accountable for the outcome.
The algorithm finds the audience.
Creative is the targeting now.
On Meta and TikTok, the days of winning on audience segmentation are over. The algorithm will find your buyer — if you give it the right creative to learn from. I've directed creative strategy across 8 DTC brands and $37M+ in revenue by identifying the angle that hits before burning budget on the ones that won't.
Most brands are optimizing their targeting when the real problem is that nothing they're saying is worth stopping for. I direct the brief, not just the buy — hook identification, angle development, script structure, fatigue management, winner scaling. The full creative-to-conversion loop.
I've taken brands from 2% hook rates to 11%+. Cut CPMs in half by introducing fresh angles before fatigue hit. Scaled $0 to $8M in four months by identifying the one winning concept before spending real money on the rest.
One stale angle consuming 94% of budget. Algorithm had nothing new to learn from. Introduced 3 fresh hooks in week one — CPM dropped within 72 hours.
You don't have a traffic problem.
You have a visibility problem.
The real constraint on your growth is hidden beneath layers of tactical noise — and nobody in the building can see it.
You're optimizing the wrong thing
Split-testing button colors while your offer-to-market fit is 40% off. The highest-leverage move isn't a better ad — it's a better diagnosis.
Your team is too close to see it
You need someone who walks in with fresh eyes and $100M+ in pattern recognition — not another junior reading from a playbook.
Nobody owns the outcome
The media buyer blames the creative. Creative blames the funnel. Nobody sees the full picture — so nothing gets fixed.
I find what's broken. Then I fix it.
I don't sell deliverables. I sell the diagnosis. The real value is the strategic mind that sees what everyone else is missing.
The Diagnosis
I audit your ad accounts, creative, funnels, and offer — and identify the single constraint costing you the most. Most businesses have 2–3 critical leaks accounting for 80% of lost revenue. I find them in two weeks.
The Strategy
Not a 40-slide deck. A focused, prioritized execution plan built on $100M+ in spend across 15+ industries — creative direction, funnel architecture, campaign structure, and conversion strategy as one system.
The Direction
I stay embedded — directing your team, reading the data weekly, course-correcting in real time. One strategic mind accountable for the outcome until the numbers move.
Every case starts with one question:
what is everyone else missing?
The diagnosis: A $40K mastermind was being sold like a $2K course — wrong funnel architecture for the price point and zero qualification before the pitch.
$40M $40M in 18 Months Read the full breakdown → E-Commerce · MetaThe diagnosis: Most new brand launches fail because they test too many angles at once. I identified the one concept that would hit — then scaled it.
$0 → $8M Zero to $8M in 4 Months Read the full breakdown → E-Commerce · MetaThe diagnosis: The brand was spreading budget across 12 products when one had clear breakout potential. Concentrate, don't diversify.
$11M $11M on a Single Product Read the full breakdown → Cybersecurity · B2B SearchThe diagnosis: Campaign structure was fighting the algorithm, not working with it. Rebuilt from the ground up in week one.
-48% CPA (Google) · -82% CPA (Microsoft) Cybersecurity Lead Gen Turnaround in 2 Weeks Read the full breakdown → Nonprofit / Lead GenThe diagnosis: Broad match keywords were bleeding budget into unqualified queries. Tightened targeting and restructured ad groups around intent.
-25% CPQL Nationwide Vehicle Donation — CPQL Cut 25% in 3 Weeks Read the full breakdown → Lead GenerationThe diagnosis: The creative said one thing, the landing page said another. That message-match gap was invisibly hemorrhaging budget.
-53% CPA 53% Cost-Per-Acquisition Reduction Read the full breakdown →From first call to first breakthrough.
No bloated onboarding. No death-by-committee. Find the constraint. Fix it.
Diagnostic Call
I ask the questions nobody else is asking. I'm looking for the hidden constraint suppressing your growth. If I can see it, I'll tell you what it is.
Free · 45 minutesDeep Diagnostic
I get inside your ad accounts, funnels, analytics, and creative. You get a detailed assessment of exactly where revenue is leaking and a prioritized fix list.
2 weeks · Paid engagementEmbedded Partnership
I own the strategy. I direct your team on execution. I interpret results weekly and course-correct in real time. One point of accountability for the outcome.
Ongoing · 6–12 monthsYou've hired agencies and freelancers.
Here's why they didn't work.
Three ways to engage.
One senior operator behind all of it.
Every engagement starts with a free diagnostic call. From there, we scope the right path.
30-Day Performance Rescue
I identify your single highest-leverage bottleneck and fix it. Most clients see meaningful movement within the first two weeks.
Best for: Brands already spending on paid traffic who know something is broken but can't pinpoint what.
Acquisition System Audit
Full teardown of your paid acquisition system. Delivered in 5 business days with a prioritized fix list your team can execute immediately.
Best for: Businesses that want clarity before committing to a full engagement. Most audits convert to an ongoing partnership.
Embedded Senior Operator
I become the senior performance brain inside your agency. You keep the client relationship. I fix the machine. White-label available.
Best for: Agencies that sold a result and need a senior operator to deliver it. You look like the hero. I do the work.
Don't take my word for it.
"He identified in two weeks what we'd been staring at for months. Google CPA dropped 48%, Microsoft CPA dropped 82%. For the first time, paid search felt like a system instead of an expense."
"He found in week one what we'd missed for a year. The funnel wasn't built for the price point. Once he fixed the architecture, everything moved. $40M in 18 months."
"Brought Jim in white-label on a client we couldn't move. Diagnosis in a week, directive in ten days. Client retained, results delivered — nobody knew but us."
CLIENT IDENTITIES WITHHELD BY REQUEST · FULL CASE STUDIES AVAILABLE ON THE DIAGNOSTIC CALL
I only take on clients I know I can help.
I work with a small number of businesses at a time. This isn't for everyone — and I'd rather tell you that upfront than waste your time.
✓ This is built for you if…
- You're spending $20K+/month on paid traffic and not confident it's working
- You've hired agencies that delivered dashboards but not results
- You're a DTC brand or high-ticket coach whose creative is clearly the bottleneck on Meta or TikTok
- You're a B2B or funded company that knows paid should be driving more pipeline than it is
- You need one person who can see the whole machine — creative, funnel, offer, media — and own the outcome
✕ This is not for you if…
- You need social posting, brand awareness, or the cheapest option available
- You want someone who tells you what you want to hear
- You're not ready to hear that your current strategy might be fundamentally wrong
- You're pre-revenue or need a full-time hire
Questions you're probably asking.
Ready to find out what's really
holding your growth back?
I'll tell you what I see — whether or not we work together. No pitch. No pressure. Just the truth about what's broken and how to fix it.
NOW ACCEPTING NEW ENGAGEMENTS · BOOK YOUR DIAGNOSTIC CALL