Your paid marketing is spending money.
Your pipeline isn't growing.I find exactly what's broken — and fix it.
I spent 15 years in zero-margin DTC environments where every dollar was accountable or the business bled. That standard — applied to your B2B pipeline — is where the gap closes fast.
Click any card. See the strategy,
the execution, and the results.
Campaign structure was fighting the algorithm. Rebuilt in week one. CPAs moved within 14 days.
Full breakdown → B2B Lead Generation · Paid Search −53% CPA Lead Gen Overhaul — Full FunnelAd messaging and landing page said two different things. Fixed the message-match gap. CPA dropped 53%.
Full breakdown → Lead Generation · Paid Search · Nationwide −25% Cost Per Qualified Lead CPQL Reduction — 3 WeeksBroad match bleeding into unqualified queries. Tightened to intent only. CPQL dropped 25% in three weeks.
Full breakdown →Wrong funnel for the price point. Rebuilt offer architecture and acquisition from scratch. $0 to $40M cold.
Full breakdown → E-Commerce · DTC · Meta · Cold Traffic $0 → $8M in 4 Months Brand Launch — Zero to $8MToo many angles, no winner. Narrowed to one concept, scaled it hard. $8M in four months with zero brand recognition.
Full breakdown →Your B2B agency learned the game
where the stakes were low. I didn't.
DTC and high-ticket consumer marketing are zero-tolerance environments. There's no brand budget to fall back on and no 90-day grace period while the agency "ramps up." Every dollar is accountable — or the business dies. That's where I spent 15 years, and it's a standard most B2B teams have never been held to.
The average B2B agency came up in B2B — where a bad month gets explained away in the next report and nobody loses sleep over wasted spend. They've never had to build a paid system where one bad creative kills the week's revenue, or stress-test a funnel against cold traffic at scale with zero brand trust carrying the load.
That's not a shot at B2B marketers. It's the reality of the environment they trained in. B2B has been forgiving — long sales cycles, relationship-driven closes, brand recognition doing half the work. The performance discipline that DTC demands at the unit economics level has never been required. Which means when you apply it, the gains come fast.
Your team was built for demand gen, not unit economics
Content, SEO, SDR sequences — great capabilities. But owning CAC at the level a DTC operator does is a different discipline entirely.
Your agency has never operated under real pressure
Slow feedback loops and generous margin for error. They've never had to survive the kind of environment that sharpens real performance operators.
The bar is set way too low
When your competitive frame is other B2B SaaS companies, mediocre feels normal. Most of the money is hiding in the gap between "normal B2B" and a DTC standard.
When an operator from zero-margin DTC walks into a B2B ad account, they see waste and missed opportunity that everyone inside the building has normalized. That gap is your upside.
You'll know your single biggest leak
inside of 14 days. Then we fix it.
I don't hand you a deliverables checklist. I hold your acquisition to a DTC standard — and stay in the data until the numbers move.
I find the constraint that's costing you the most revenue — and I find it fast.
Most B2B SaaS accounts have 2–3 critical leaks accounting for the majority of lost pipeline. Campaign structure fighting the algorithm, message-to-market mismatch, funnel drop-off nobody's measuring. I audit your accounts, creative, and funnel — then tell you exactly what to fix first and why. No 40-slide deck. No guesswork. One prioritized execution plan built on $100M+ in pattern recognition.
Strategy built to move the number — not impress a board room
Creative direction, funnel architecture, campaign structure, and conversion strategy wired together as one system. You get a focused plan you can execute on Monday morning, not a shelf document.
I stay embedded until the numbers move
I direct your team, read the data weekly, and course-correct in real time. One operator accountable for pipeline growth — not filing reports and hoping for the best.
A B2B agency vs. a DTC-forged operator.
Here's what that gap looks like in practice.
From first call to first breakthrough.
Forget bloated onboarding. I find the constraint, build the fix, and move.
Diagnostic Call
I ask the questions nobody else is asking — looking for the hidden constraint suppressing your growth. If I can see it, I'll tell you what it is on the call.
Free account review · 45 minDeep Diagnostic
I get inside your ad accounts, funnels, analytics, and creative. You get back a detailed assessment of where revenue is leaking and a prioritized fix list.
2 weeks · Paid engagementEmbedded Partnership
I own the strategy. I direct your team on execution. I interpret results weekly and course-correct in real time — one point of accountability for the outcome.
Ongoing · 6–12 monthsThree ways to bring DTC-caliber performance
to your B2B acquisition engine.
Every engagement starts with a free diagnostic call. From there, we scope what makes sense for your situation.
30-Day Performance Rescue
I zero in on your single highest-impact bottleneck and fix it. Most clients see movement within the first two weeks — sometimes sooner.
Best for: Companies spending on paid traffic who know something is off but can't pinpoint what.
Acquisition System Audit
Full teardown of your paid acquisition system, delivered in 5 business days with a prioritized fix list your team can run with immediately.
Best for: Companies that want clarity before committing to a full engagement. (Most audits convert to partnerships — the data tends to make the case.)
Embedded Senior Operator
I become the senior performance brain inside your org or agency. You keep the client relationship and the credit. I fix the machine under the hood. White-label available.
Best for: Companies or agencies that need someone who can actually deliver the result. You look like the hero.
Here's what happens on
the free account review.
Most diagnostic calls are a disguised pitch. This one isn't — and I've had people tell me that alone made it worth the 45 minutes. Whether we work together or not, you leave with the answer.
Minutes 1–10
Your Situation
Three questions: What are you spending? Where is it going? What does winning look like in 90 days? I skip the small talk and start building the diagnostic in real time.
No prep requiredMinutes 10–35
The Live Diagnosis
I walk through what I see — campaign structure, funnel drop-off, offer framing, message match. You get the single highest-impact thing to fix first, with zero jargon.
Insight, not a pitchMinutes 35–45
The Path Forward
If there's a fit I'll spell out how I'd engage and what the investment looks like. If there isn't, I'll tell you that too and point you to the right resource. Either way, zero pressure.
You decide. Zero obligation.Don't take my word for it.
"We'd been burning $80K/month on paid search with declining results for almost a year. Jim identified the core problem in the first account review and had a restructured campaign live within a week. Google CPA dropped 48%. Microsoft dropped 82%. Those numbers held and improved over the following quarter."
"Our paid acquisition was running but the economics were wrong at every level. Jim diagnosed the funnel mismatch in our first conversation and rebuilt the entire offer architecture. The results compounded fast — $40M in revenue over 18 months off a cold traffic funnel that nobody thought would work at that price point."
"We'd promised a B2B SaaS client results we weren't delivering. Brought Jim in under NDA. He had the diagnosis in six days — campaign structure was the entire problem. New structure went live, CPAs moved within two weeks. Client renewed. Nobody knew but us."
CLIENT IDENTITIES WITHHELD BY REQUEST · FULL CASE STUDIES AVAILABLE ON THE DIAGNOSTIC CALL
I only take on clients I know
I can move the number for.
I work with a small number of businesses at a time. This isn't for everyone — and I'd rather tell you that upfront than waste your time.
✓ This is built for you if…
- You're a B2B SaaS company at Series A–C spending $30K+/month on paid acquisition with underwhelming pipeline results
- You've hired B2B agencies that delivered reports but never moved your CAC in a way that mattered
- You have a great product and a real ICP but your funnel isn't converting cold traffic at the rate it should
- You want someone who's been personally accountable for revenue in zero-margin environments — not someone who learned where the stakes were low
- You need one senior operator who can see the full acquisition system and own what happens next
✕ This is not for you if…
- You want brand awareness campaigns, thought leadership content, or the cheapest option available
- You need someone to validate what you're already doing rather than challenge it
- Your board needs a safe-looking agency name on the invoice, not a result
- You're pre-revenue or still searching for product-market fit
Questions you're probably asking.
Free. 45 minutes. Walk away
with the answer regardless.
Send me your paid acquisition setup and I'll tell you what I see — the single biggest leak, the highest-impact fix, and what realistic numbers look like. Whether or not we end up working together, you walk away with something you can act on. That's the deal.
CURRENTLY REVIEWING APPLICATIONS · 2 ENGAGEMENT SPOTS AVAILABLE Q2 2026