I embed inside funded, growth-stage companies, diagnose the revenue leaks nobody else can see, and engineer the strategic fix — across Google, Microsoft, Meta, and your entire funnel. Not a consultant who hands you a deck. An operator who finds the breakthrough and executes it.
The real constraint on your growth is hidden beneath layers of tactical noise — and nobody in the building can see it.
Your agency is split-testing button colors while your offer-to-market fit is 40% off. The highest-leverage move isn't a better ad — it's a better diagnosis.
When you're inside the business every day, you lose the ability to see the pattern. You need someone who walks in with fresh eyes and $1B+ in pattern recognition.
Most businesses waste 6-12 months executing the wrong strategy faster. One breakthrough insight — the right diagnosis — can collapse that timeline to weeks.
The media buyer blames the creative. The creative team blames the funnel. The funnel builder blames the traffic quality. Nobody owns the outcome because nobody sees the full picture.
"The most expensive mistake in marketing isn't a failed campaign. It's six months of executing a strategy that was fundamentally wrong — and not knowing it until the cash is gone."
I don't sell deliverables. I sell outcomes. When I embed in your business, I bring three integrated capabilities — but the real value is the strategic mind that connects them.
I audit your entire growth engine — ad accounts, funnels, creative, unit economics, audience, offer — and identify the single highest-leverage constraint. Most businesses have 2-3 critical leaks that account for 80% of lost revenue. I find them in the first two weeks.
I design the fix. Not a 40-slide deck — a focused execution plan built on what I've seen work across $1.1B in revenue. Creative strategy, funnel architecture, media buying, and conversion optimization — engineered as one integrated system.
I don't hand you a plan and walk away. I build the creative, architect the funnels, restructure the campaigns, and optimize until the numbers move. One strategist, one system, one person accountable for the result.
The diagnosis: Campaign structure was fighting the algorithm, not working with it. Rebuilt from the ground up in week one.
-48% CPA (Google) · -82% CPA (Microsoft) Cybersecurity Lead Gen Turnaround in 2 Weeks VC-backed cybersecurity company was burning budget on search with no clear conversion path. Restructured campaigns, fixed tracking, and realigned bidding strategy. CPA dropped 48% on Google and 82% on Microsoft — in 14 days. Read the full breakdown → Nonprofit / Lead GenThe diagnosis: Broad match keywords were bleeding budget into unqualified queries. Tightened targeting and restructured ad groups around intent.
-25% CPQL Nationwide Vehicle Donation — CPQL Cut 25% in 3 Weeks Nationwide vehicle donation organization overpaying for qualified leads across Google and Microsoft Search. Restructured campaigns around high-intent keywords and eliminated waste. Cost per qualified lead dropped 25% in three weeks. Read the full breakdown → Lead GenerationThe diagnosis: The creative said one thing, the landing page said another. That disconnect was invisibly hemorrhaging budget.
-53% CPA 53% Cost-Per-Acquisition Reduction Realigning the message across ad → landing page → form cut acquisition costs in half while simultaneously improving lead quality. One diagnosis, one fix, massive impact. Read the full breakdown → High-Ticket CoachingThe diagnosis: A $40K mastermind was being sold like a $2K course — wrong funnel architecture for the price point.
$40M $40M in 18 Months Rebuilt the entire growth engine from creative strategy through checkout flow. Aligned the funnel to the buyer psychology of a $40K decision. Read the full breakdown → E-CommerceThe diagnosis: Most new brand launches fail because they test too many things. I identified the one angle that would hit.
$0 → $8M Zero to $8M in 4 Months Built a focused funnel around one product-market angle and scaled aggressively from day one. Concentration beats diversification. Read the full breakdown → E-CommerceThe diagnosis: The brand was spreading budget across 12 products when one had clear breakout potential. Concentrate, don't diversify.
$11M $11M on a Single Product One product, one funnel, one creative strategy. Concentrated the entire system on the winner and let the math compound. Read the full breakdown →No bloated onboarding. No death-by-committee. A lean, focused process designed to find the constraint and fix it — fast.
We get on a call. I ask the questions nobody else is asking about your business. I'm looking for the pattern — the hidden constraint suppressing your growth. If I can see it, I'll tell you exactly what it is. If I can't help, I'll tell you that too.
Free · 45 minutesI get inside your ad accounts, funnels, analytics, and creative. You get a detailed assessment of exactly where revenue is leaking and a prioritized fix list. Some clients take the diagnostic and execute internally. Most ask me to stay and build.
2 weeks · Paid engagementI embed in your business as your strategic growth partner. I own the marketing strategy, direct the execution, and I'm accountable for the outcome. Weekly strategy sessions, async access, and full visibility into what's working and what's next.
Ongoing · 6–12 month engagementsI work with a small number of businesses at a time. This isn't for everyone — and I'd rather tell you that upfront than waste your time.
The difference was night and day. We went from juggling three separate vendors — none of whom understood the full picture — to one person who saw everything. Within two weeks he identified a constraint we'd been staring at for months without realizing it. Our CPA dropped, our close rate went up, and for the first time our marketing actually felt like a system instead of a collection of disconnected pieces.
Book a diagnostic call. I'll tell you what I see — whether or not we end up working together. No pitch. No pressure. Just the truth about your marketing.
CURRENTLY ACCEPTING 1 NEW ENGAGEMENT THIS QUARTER